A lot of my students have gone through really hard times too, and starting this creative hobby or enterprise has changed the way they think about themselves. He worked at Disney for 10 years as a hand-drawn animator.Īnd it goes way beyond finances - my business has also brought me such an immense sense of achievement and pride. My husband works in my business now too as an illustrator. It's allowed me to achieve financial freedom for my family. I would never have imagined that selling stickers would've had the impact that it's had on my life. Just keep practicing, and you'll get it in no time. Everyone runs into hurdles when they're first learning a software - that's normal. You don't have to be an artist to be successful at this. If you're just starting out, my advice is to push past the imposter syndrome and just put your products out there, because then you'll get feedback faster. Looking back, I wish I was less focused on perfectionism. Why are they using a planner in the first place? How do the stickers make them feel? Why do they want to create stickers? I aim to find out what I can make easier for them, whether they're buying or making stickers. The number one thing that's made an impact in my marketing is constantly having conversations with my customers and students, over zoom calls, emails, or DMs, about what kinds of products they'd like to see. I run ads on Etsy seasonally, a month or so before major holidays, which cost between $35 and $50 each time. Make sure to track every expense as you go along and make sure that there's an ROI on everything. ![]() You don't need a $3,000 printer to be successful. I thought, I'll start with this and when I start making sales, I'll upgrade - I still use the same printer to this day. When I started out, I remember going out and buying a Canon printer (the one I use is the Canon Pixma inkjet color printer) from the local stationary shop for about $60. ![]() You can check that these are compatible with your printer and cutting machine, and once your business is picking up, you can place a bulk order. I recommend contacting paper manufacturers in your area and requesting some samples of sticker paper. If you want to sell printed stickers, you'll also need a printer and sticker paper. It probably took three months to see a steady stream of sales each day. Those sticker kits were priced between AU$15 and AU$25. I would print, cut them out, and send them all over the world. When I first started, I was selling printed stickers. ![]() I really quickly began to gain customers and was shipping stickers all over the world. I'd been blogging for a few years, so I had some experience in building an audience through marketing - mostly collaborating with other bloggers, using social media (mostly Facebook, Instagram, and Pinterest), and creating an email list. Etsy is an extremely accessible platform that reaches millions of customers, and I'd purchased stickers from Etsy myself, so I knew it'd be a good place to start. In the beginning, I sold my stickers exclusively on Etsy - I still sell on Etsy, but also through my own website. I can earn up to $2,300 a month in Australian dollars (or about $1,500 a month in USD) selling stickers on Etsy, and an additional $2,400 in AUD (or about $1,600 in USD) selling on my own website. I continue to sell my stickers online and teach others how to build their own sticker businesses. ![]() Today, seven years later, we've turned our family's financial situation around entirely. Account icon An icon in the shape of a person's head and shoulders.
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